FND111 Color Theory for Print

W1A2

Using the provided template, create three color progressions:

One gradation in hue, keeping all of the colors at maximum saturation.

One gradation in value, retaining a fixed hue.

One gradation in saturation, retaining both a fixed hue and value.

How might you use the properties of hue, value, and saturation to verbally describe this color to someone else?

Is the color high key, intermediate key, or low key?

Differentiate between its value and saturation.

Tints: one progression of your chosen hue from full saturation to white.

Shades: one progression of your chosen hue from full saturation to black.

Tones: three progressions of your chosen hue from full saturation to gray.

One progression showing the value becoming lighter.

One progression showing the value becoming darker.

One progression showing the value unchanged

W1A4
W1A4
W1A4
Create two versions of the same monochromatic design. The composition of shapes and hue should be the same for both versions of the design. Create one version in high-key values with a variety of saturations for a successful composition. Then, create the same design in low-key values with a variety of saturations.

Consider the compositional arrangement and placement of elements within the design to create a well-balanced composition.

Think about the basic design elements in relation to your hue, value, and saturation choices.

Consider how contrasting values and saturation contribute to variety and unity in each design.

Traditional (paint) color wheel

Additive color wheel

Subtractive (process colors) color wheel

Why is the idea of a universal color wheel not appropriate?

Discuss the concepts of additive and subtractive color mixing.

When would you use each of the different color systems? And why?

One warm analogous interval—parent colors vary in value and saturation.

One cool analogous interval—parent colors vary in value and saturation.

One interval from warm to cool—one parent color should be light in value.

One interval from warm to cool—one parent color should be dark in value.

The first color variation should implement one of your warm to cool intervals

The second variation should implement one of your analogous intervals.

In your design you were able to address all of the requirements for this assignment. Your design is creative and appealing. The colors that you chose makes your design easy to view and grasp the concept of depth that you show. It is easy to see and understand the intent of creating depth in your design.
W3A2
W4A2
W4A2
Using the provided template, create three different color palettes that each express a different emotion. The palettes should be contained in one JPEG file and be labeled.

One palette should utilize a Triad color strategy.

One palette should utilize a Tetrad color strategy.

One palette should utilize a color strategy of your choosing: Monochromatic, Analogous, Complementary, or Split-Complementary. Be sure to label which strategy you use.

I am looking for evidence of you exploring the FREE tutorials that are linked at the top of our project description page.

Think about how to abstractly represent your aesthetic/emotional terms. For example, angular shapes = action, anger, aggression.

CHECK OUT THE CREATIVE VIDEO TUTORIALS LECTURE.

NO text, stamps, brushes or clip-art from third party resources. All work should be 100% yours!

NO outlines around shapes. NO 5 pointed stars.

Include the palette and descriptive terms from W4A2 in the white space of your design.

Hi,

Please take a look at this video for feedback on your submission and the importance of thoroughly

reviewing my initial post prior to submitting your assignments.

As always, let me know if you have any questions.

I took your advice and made the changes you suggested but then I no longer cared for the design so I

scrapped it and started over from scratch.

The tints, tones and shades I used in this version are much softer; more tranquil-like and a much simpler

design. I was going for abstract and trying to let the colors talk with just a little help from the flowing

ribbons. I picture them blowing in a slight breeze. I hope you like it.

Here is the revision to the original w4a3 design that I ended up scrapping and another version I made of the

second design above:

Former Classmate Critique

This triad pallet of colors was placed very well within the image. Using these hues together
gave a very familiar image. We can see the shape of butterflies with the values from the pink
and blue as well as in the shape of the flowers. We also see how using different values of green
give a more earthy, nature like feel. It makes the image more free, it gives us the sense this is
nature and these creatures are roaming freely among the flowers. I feel these were brought
together very well. They compliment one another, nature with a calm feeling, along side a nice
high-key pink giving it a peaceful feeling. Altogether they give a very tranquil and peaceful image.

This pallet shows a very nice array of the chosen hues value. There is little saturation in this piece,
but we do see a wide range of colors. These color's come together well and they are used in a
very calming way. They bring the colors with the image into an even more tranquil place. They
also show a triad used in a very clear and calming matter.

If i suggested anything helpful it would be that in such a setting a bit more saturation would have
added a bit more distinguished areas. Although for this piece it was perfectly elegant without the
added saturation. I would suggest to continue exploring the values. This image shows a very nice
arrangement of them, but it never hurts to get even more familiar.

W5A1

Final Project Objective: Create a design of your choosing that demonstrates an effective and creative use of
color strategies and design principles towards a meaningful portfolio-quality composition.

To accomplish your final project, we will use the step-by-step Project Development Process outlined in this week's
lecture notes to explore what you have learned and develop your final design. The first step is to write your proposal
and create four thumbnail sketches towards your goal.

Written Proposal

Begin by writing a proposal that is one to two paragraphs in length. Your proposal should explain the objective,
motivation, and message behind your final project and the color and design concepts that will be used to
accomplish these goals. It should serve as a written plan for the execution of your design and describe the
choices made in your initial thumbnail drafts. Consider the following questions when writing your proposal:

What is the subject matter or underlying idea of your final project? Why have you chosen this subject?
Because color is the subject of our class, the color strategies that we have studied should
be the hero of your design.
What are your desired goals in working with this subject matter for your final project? What do you want to
achieve with this subject? How do you plan to achieve your goals?
What color strategies and color harmony do you plan to explore and WHY?
What design elements & principles from our course will be used in your design and WHY.
What challenges do you anticipate in developing your final project? How do you plan on overcoming these
challenges?
Please mention what Design Principles you would like to explore/illustrate in your final project. I would
select three or four.

Here's a list of the design principles covered in our class:

Point
Line
Shape
Size
Texture
Variety and Unity
Positive Space/Negative Space
Gravity
Focal Point
Overlap
Diminishing Size
Contrast
Formal Compositions
Informal Compositions
Form
Content

Thumbnails:

Using only black, white, and shades of gray, create 4 design thumbnails for your final project.

Your design thumbnails should be initial visual representations of your plans outlined in your proposal.

Thumbnail sketches should each illustrate the design principles mentioned in your proposal.

Stick with Illustrator-based abstract, simple compositions, like what we have been doing in this class thus
far.

No logos, business cards, brochures, web pages, etc....Why? Because type is a major component of these
designs. And type has a whole set of guidelines that we have not covered.

No type/text/words - see reasoning above.

______________________________________________________

Week 5 Assignment 1
August 13, 2013
Professor Lee

Week 5 Assignment 1

The intended objective of my assignment will be romantic, energetic, cheerful, and happy.
My motivation to create a work like this is, I feel you cannot have too much of these traits in your
life. I plan on using an analogous color pallet of either pink, red, orange, yellow or purple, pink,
red, orange, using the various tints, tones, and shades of all the colors. It just depends on which
pallet works the best in conveying my idea and feeling(s). I will of course explore other color
harmonies as well.

I plan to include hearts, bubbles, swirls, curly cues, and ribbon type shapes so that the
colors are what convey most of the message (i.e., letting color be the hero of my design.) I will
be going for a flowing design with fairly simple shapes.

As far as having any desired goal for this subject matter or what I want to achieve with this
subject, I would have to say it would simply be art for art's sake. I want to create something that
I could hang on the wall in my bedroom. I plan to use various saturation levels, tints, tones and
hue shades to create depth and form in my design so that it will elicit an aesthetic response
from its viewers.

Challenges I anticipate encountering would include getting the swirling shapes of the
background to appear to be free flowing and wavy. Also, keeping the background in the
background and not letting it overpower the other design elements. To overcome that challenge
I plan to review some tutorials, and hopefully I will find even more inspiration in the process.

So, in conclusion, I plan to use line, shape, size, and contrast variety. I also plan to use
shading and contrast to create depth to my design. I am sure some of the other design
principles will come into play as well, as the project develops.

Fellow Classmates Critique

Formal Critique

In this assignment the task was to draft a proposal of a design of interest. During this process
this would allow the artist to brainstorm over potential designs while deciding on some of the
basic design tips learned within the last five weeks. The artist was to decide on color strategies,
design elements and principals. To further help with the process the artist was charged to think
of any challenges that may present any difficulty and present ways that they may be overcome.

The artist has presented a very descriptive proposal that allows the reader to imagine exactly
what the artist wants to convey. The outline of the proposal addressed all of the required areas
required in the assignment. The thumbnails were the required color scale each picture conveyed
the emotions thoughts the artist outlined in the proposal. The only area of improvement is for the
first thumbnail. It appears that the background of vertical lines is suppose to be a repeating
pattern. The first set of lines do not mirror the proceeding set of lines however this is masked
because they are made to be in the background while offering a clear focal point.

Overall the artist was able to address all points outlined in the proposal. The colors that the artist
will be using will certainly help to drive this message and help the viewer to understand the
direction of the artist. The artwork was well designed and the proposal made it easy to
understand what the viewer should walk away with.

W5A2

Select your strongest thumbnail design to work on towards the final project submission.
Create at least four different color studies of that one design.

• Consider the various color harmonies explored this session, such as monochromatic,
analogous, warm, cool, complementary, split-complementary, triad, and tetrad.

• Consider other color strategies such as spatial illusion, value contrast, complementary
contrast, vibration, and color dissonance.

• Each color study should effectively use hue, value, and saturation towards a cohesive draft
design. Consider the effectiveness of the overall aesthetic of each color study as you continue
to develop your final project idea.

Week 5 Assignment 2

Before I post my original proposal here, I wanted to say that I could not decide between
the four designs once I had them in color. SO, I did 4 color schemes for each of the four
designs; a total of 16 color designs contained in 4 files. A 5th file is included with the four
color schemes I used on all 4 designs. I mainly did this because other than the analogous
color scheme, there was no other color scheme that included all the colors that describe my
design in color.

W5A3

Select your most successful color scheme and continue to develop and refine your color and design choices for
a final draft.

COLOR:

Be sure to develop the complexity of your color palette through the use of tints, tones and shades of
the parent hues from your chosen harmony.

Consider the following:

To further develop the complexity of your color harmony, create a palette of tints, tones and shades of the
parent hues from your chosen harmony. Use this palette to create hue, value and saturation complexity
in your composition. Your palette should be attached as a .jpg as a second file with your final submission.
Does color assist with defining a focal point? Does it create balance through variety and unity?
Does the color strategy work with the design principles?

DESIGN:

Be sure to assess and evaluate at this stage to strengthen the overall design. Consider the
following:

Does shape/size contrast help with defining a focal point?
Does it create balance through variety and unity?
Is the composition strong and interesting?
Are you using contrast, low or high, effectively for spatial illusions, gravity, or scale?
Are you creating the idea or message you initially described? How has it evolved? Is it effective?

Week 5 Assignment 3

The design principles that I started out with in my original proposal, and that I have not dropped
from the plans, include: line, shape, size, contrast, variety, shading and contrast to
create depth.

Next, you will see that I have up loaded 2 designs for this assignment plus the corresponding
color pallet I used for each. The numbers on the file name of the design are the same number
used on the pallets' file name. This is much less than I submitted for assignment two, but I really
liked what I was able to change on two of those 16 so I submitted both of those. I hope you
enjoy! Oh, and yes, I do realize that I am going to have to narrow it down to just one design for
Week 6 Assignment 1! :)

I believe the hues I have chosen help define the focal point of the designs. The hues also help to create

balance with variety and unity as well as the color strategy, which works with the design principles.

W6A1

Week 6 Assignment 1

For my design, I wanted to visually create the projection of love; a design I could frame and hang
on my bedroom wall. The composition is a complimentary color harmony consisting of tints,
tones, and shades of red and cyan. The composition utilizes variety in the different hues of the
ribbon lines coming out from the center. It is asymmetrically balanced with the larger hearts on
the left with smaller hearts in greater quantity on the right. The greatest contrast would be the
center of the focal point heart. The focal point heart should appear closer than the rest as it is in
sharper focus and is created with highly saturated hues. It utilizes unity as appearing as a
completed composition utilizing complementary hues in a balanced way. The warmer, more
saturated hues up front; decreasing the saturation and details more and more as the hearts
get further away. I felt that the complementary color harmony would work best due to the
meanings for red, which include passion, romance, love, fun, energy, is inherently exciting and
draws attention. Additionally, pink, which is a tint of red, means youthful, feminine, healthy,
sweetness, and happiness. Red's complement, which is cyan, is a cool hue and the total
opposite of red, which is a warm hue. I used this relationship to show that from the center of
something cold and distant, something warm, like love can grow.

I placed the warm colors up front to appear closer and the cooler colors in the background to
appear farther away. In this way I attempted to create spatial illusion with color. I also used
complementary contrast between the complementary colors and attempted vibration at the
center of the focal point heart.

My greatest challenge was which design to use for my final composition and which color
harmony worked best with the design. I believe I chose the best of two of my drafts and
successfully blended them into one composition.

I feel that I successfully accomplished the stated goals with my final project. Areas that are
open for improvement would include working more with the wavy lines in the background.
What I initially intended to do was to use a gradient so that the lighter color would be in the
middle of the composition and gradually getting darker as it moved towards the edge of the
picture plane. I attempted it and you see what I ended up with! lol I need to play around more
with the gradient feature I guess.

Work Cited

Art Institute Online, Color Theory for Print, Weeks 1 through 6 Lectures
Personal Opinion and Observation

Professor Critique:

Hi,

Really STELLAR job of applying all of my suggestions!!! Combining the shapes from your
previous designs brought a completely new life to the composition! Please check out this
video for my thoughts on your final.

Additionally, I want to thank you for a fantastic class and wish you all the best in your future
academic and design endeavors! It has been a pleasure seeing your work over the last 6
weeks :)
________________________________________________
Fellow Classmate's Critique:

Formal Critique

The goal of this assignment was to make final adjustments to the design started in week five.
In doing so the artist was suppose to take into account all comments received for improvement
and maximize on the opportunity to make a great design. The second part of the assignment
was to compose an artist statement that would be presented with the design. In the artist
statement it should help the viewer to answer several questions that they may have such as
what the viewer is expected to take away from viewing the art and the purpose behind the
design.

In the artist statement, the artist clearly outlines the desired objectives and goals of the design
that were outlined in the original proposal. The color strategies that are present are
complementary colors where the artist thoroughly described the meaning of the colors and how
it was conceived to put them together. The artist expressed their greatest challenge and was
able to show the viewer that they were able to successfully overcome them and present a great
body of work. I do not have any suggestions for improvement in the design or artist statement.

Overall, the artist was able to create a very strong composition with a great message to
communicate with the viewer. The artist gave the viewer enough information that it is clear of
what the viewer should feel, helps them to see the design through the lenses of the artist and
leaves the viewer without any questions. The artist has done a fantastic job in improving with
this design on every assignment and has taken all advice into account with the result of a great
design. This is a job well done.

FINAL GRADE = A

Post your progressions to the discussion area and answer the following using complete sentences in one to two paragraphs:
Identify a color in your immediate surroundings. It could be the color of the wall, a piece of clothing, anything. Discuss it in detail using the three properties of color. Consider the following:

W1A3

Using the provided template, create five monochromatic progressions each with ten steps of the same hue.

Use the same hue for all progressions, and use a hue other than that shown in the example.

Fellow Classmate Critique

The goal for this assignment was to choose a color and go through the steps of learning to find all the color ranges of a specific color. This video provided helpful tips in showing how to navigate through each step. In all five stages the hue did remain constant. From the appearance of the color that you chose, the colors appear to be evenly spaced along with the selection of your color looks to be at full saturation.

The gradual progression to white, black and making the colors even to the shade of grey are all in line with the required directions. It seems as though you were able to accurately take the concepts and successfully produce the correct outcome. I do not have any comments for improvement. You have done a fantastic job.

W2A1

Using the provided template, create a 12-step color wheel for each of the three color systems:
The center swatch of each color wheel should be filled with the color created when the three primaries for that color wheel are mixed. Be sure to arrange the colors so that one of the primaries is situated in the twelve o'clock position for each system in the provided template.
Post your color wheels to the Discussion Area and answer the following questions using complete sentences in one to two paragraphs. Describe specific examples in your writing to support your ideas.

W2A2

Using the provided template, create the following intervals. The intervals should be contained in one jpeg file and labeled.

W2A3

Working with just circles, create two color variations of the same design using the interval color sets you created in assignment two. Each design should capture the illusion of depth.

Please note that you do not have to use every color in the interval set, but all the colors in the design should be reflected in the interval set. Include the chosen interval under each design.

Fellow Classmate Critique

In the design that your created the colors that are listed in you blend examples are clearly displayed. You were able to create a great illusion of depth by layering your colors from darkest to the lightest on top and by also changing the size of each circle further increasing the depth of perception as the colors lightened. I believe that your design with the cooler colors were more effective in creating the illusion.

The design the you created is well balanced and utilizes all of the space allotted causing the viewer to not have to look through a lot of empty space. You have done a great job with your design and I do not have any comments for improvement.

This exercise has two parts:

Part One: One Color as Two

Using the provided template, your task is to make a single color appear as two different colors. Begin by placing two small rectangles of the same size and color on two backgrounds of different colors. Then, adjust the background colors to produce the most dramatic change possible between the two smaller rectangles. Complete a second variation using a different color for the two middle rectangles.

Part Two: Two Colors as One

Using the provided template, your task is to make two different colors appear to be the same color. Begin by placing two small rectangles of related, but differing, colors on two backgrounds of different colors. Then, adjust the background colors until the smaller middle rectangles both appear to be the same color. Complete a second variation using a new pair of related colors for the two middle rectangles.

W3A3

Using a variety of shapes, create two versions of the same design. One design should be a complementary harmony. The second should be a split-complementary harmony.
Focusing on the principle of contrast, show different ways of using contrast for two effective compositions. The composition of shapes should be the same for both versions of the design.
Consider how you can utilize hue, value, and saturation variations to create low and high contrast relationships. Consider the principles of simultaneous contrast, complementary contrast, and value contrast.

Utilize design principles such as emphasis, scale, and gravity as they relate to your color use.

________________________________________________________________________

Hi-

I hope you are doing well! I just wanted to take a moment to acknowledge how well you are doing in our course. With a 99% average at the end of Week 3, you are setting the bar very high! It is students like you that make my job the best on earth. I am excited to see the stellar things up your sleeve for the remainder of our class :)

All the best!

Tonya

Have I mentioned yet that I love this school? lol

Former Classmates Critiques

#1 - The parameters of this assignment called for the artist to use an assortment of shapes in creating two separate yet similar designs alternating between a complementary and split-complementary palette. In artistic terms, a complementary palette utilizes colors that are opposite on the color wheel, i.e. red & cyan, while a split-complementary palette results from first selecting a hue and its complement. But instead of using that exact complement, the hues that lie on either side of the complement are selected, ex. Green with orange and pink.

For her work on this assignment, she does a wonderful job of incorporating both design palettes into her piece. The complementary design which uses yellow and blue as the main color themes, showcase as strong sense of contrast. By using the darker color as the background, the viewer’s eye is instantly drawn to the images in the foreground. Her clever use of “afterimage” lends movement to the piece and also provides a sense of rhythm. The split-complementary design however is the more successful of the two. For this design, she utilized a green, purple and pink color palette. While all the elements from the complementary design are present in this image, what makes it a stronger design is her choice to use a lighter color in the background. This serves to shift the focal point where it belongs, on the “sun” on the horizon.

Overall the artist is very successful in meeting the objectives of the assignment. What she has presented is a strong composition that showcases color harmony and utilizes color to engage the viewer.

#2 - This work created by the artist is done in two different color schemes, the first of which is called complementary harmony. This one is done by using only two colors, these colors are called complementary because they are opposites on a color wheel. The second is referred to as a split-complementary harmony, which uses three colors instead of just two. The “split” means that you use a color and the two colors adjacent to the complementary color of you first color choice.

The artist started with an excellent design that allows for plenty of texture and depth. The use of varying shapes to create a sense of movement really sets this design off. The main aspect of color that conflicts in my mind is the fact that the colors appear to be distributed evenly, but the brighter colored ball is in the middle ground instead of the foreground creating a sense of conflict in my mind. The artist had a great choice of hues to use for this piece, they are highly effective at distinguishing between which color scheme is which.

Overall the design was very well done and the colors used shows the level of understanding the artist has about the relationship of complementary colors. The artist shows that a high level of attention was paid to detail from the use of gradient colors and accurate use of opacity.

Consider how ranges of value and saturation add to the aesthetic you wish to convey in each palette. When submitting your palettes, additionally provide a list of words that you associate with the emotion or aesthetic that you are trying to convey in each palette.

Fellow Classmates Critiques

#1 - Good afternoon. You did a fantastic job on your palettes and I think you have an understanding of the triad, tetrad, and monochromatic. All your palettes seem to balance and flow neatly together. In your palettes I love how you used different hues and not the typical standard hues for each palettes.

I admire the tetrad palette, the way you group the particular hues together and changing the value, which harmonize perfectly together. The descriptions of your tetrad palette, I thought, they were a good choice to explain the emotions of your palette because I can really see how the hues and the words group together. Your monochromatic was excellent because I can see how the purple match up with the descriptions and the way you made the purple change at every steps.

Your palettes were organize, and the parent colors was combine the hues into groups. The palettes definitely has value that were ranging from light to dark. And when I look the hues on each palettes, as an example for the triad with the blues, I see dullness and plain; the greens, they say beginning and spring. The tetrad palette: the red says passion, furious, and spicy; the blue is healing, cleanse, and calm; the cyan is relax and ocean; the yellow hue is summer, joy, intelligent, and cheerful.

#2 - For this assignment, the artist was asked to develop three separate color palettes based on knowledge gained from this week’s reading assignments. The first palette a Triad color harmony, consisting of three hues that are equidistant from one another and forming an equilateral triangle on the inside of the color wheel, the second a Tetrad color harmony which uses two sets of complementary colors by drawing a rectangle or square inside the color wheel, the four corners will represent a tetrad harmony. The third palette would be of the artist’s choosing, in this instance the artist chose a monochromatic palette. The artist also had to find associating words for the color palettes.

She did an excellent job in developing her three palettes. Within each palette, she incorporates various tints, tones, shades, values and saturations of her parent colors creating a palette that can be used in a high or low key composition. She also wisely chose the words she felt could be associated with each palette. Her monochromatic palette associated with wealth, royalty and respect, uses purple as its parent color and offers a range of tints, tones and shades. Her triad palette utilizes a yellow-green, pink and ocean blue as the parent color but focuses on more greens, blues and lavenders to depict the associated feelings of nature, calm and tranquility.

One suggestion for the artist to consider with integrating the triad composition more effectively with the associated words would be to incorporate more browns into the palette. Also with the tetrad palette, the artist should consider not grouping like colors in order to achieve more horizontal, vertical and diagonal variance. Overall the artist did a wonderful job in achieving the objective of the assignment and selecting colors and their expressive meanings.

W4A3

Create a design of your choosing, utilizing one of the color palettes from Assignment 2 this week. Be creative with your design. Consider your overall composition in addition to your use of color. Your design choices should help further emphasize the emotion and aesthetic that is being conveyed through the chosen color palette.

This assignment should explore the relationship between shapes and colors to create a mood or tone. Please make sure to watch all three videos in W4A2 and the tutorial video above for insight on my expectations for this assignment.

w4a3-triad_s econd_design

Hi,

Please take a look at this video for feedback on your submission and the importance of thoroughly

reviewing my initial post prior to submitting your assignments.

As always, let me know if you have any questions.

I took your advice and made the changes you suggested but then I no longer cared for the design so I

scrapped it and started over from scratch.

The tints, tones and shades I used in this version are much softer; more tranquil-like and a much simpler

design. I was going for abstract and trying to let the colors talk with just a little help from the flowing

ribbons. I picture them blowing in a slight breeze. I hope you like it.

Here is the revision to the original w4a3 design that I ended up scrapping and another version I made of the

second design above:

W5A1

Final Project Objective: Create a design of your choosing that demonstrates an effective and creative use of
color strategies and design principles towards a meaningful portfolio-quality composition.

Written Proposal

What is the subject matter or underlying idea of your final project? Why have you chosen this subject?
Because color is the subject of our class, the color strategies that we have studied should
be the hero of your design.
What are your desired goals in working with this subject matter for your final project? What do you want to
achieve with this subject? How do you plan to achieve your goals?
What color strategies and color harmony do you plan to explore and WHY?
What design elements & principles from our course will be used in your design and WHY.
What challenges do you anticipate in developing your final project? How do you plan on overcoming these
challenges?
Please mention what Design Principles you would like to explore/illustrate in your final project. I would
select three or four.

Here's a list of the design principles covered in our class:

Point
Line
Shape
Size
Texture
Variety and Unity
Positive Space/Negative Space
Gravity
Focal Point
Overlap
Diminishing Size
Contrast
Formal Compositions
Informal Compositions
Form
Content

Thumbnails:

Using only black, white, and shades of gray, create 4 design thumbnails for your final project.

Your design thumbnails should be initial visual representations of your plans outlined in your proposal.

Thumbnail sketches should each illustrate the design principles mentioned in your proposal.

Stick with Illustrator-based abstract, simple compositions, like what we have been doing in this class thus
far.

No logos, business cards, brochures, web pages, etc....Why? Because type is a major component of these
designs. And type has a whole set of guidelines that we have not covered.

No type/text/words - see reasoning above.

______________________________________________________

Week 5 Assignment 1
August 13, 2013
Professor Lee

Week 5 Assignment 1

W5A2

Week 5 Assignment 2

W5A3

Select your most successful color scheme and continue to develop and refine your color and design choices for
a final draft.

COLOR:

Be sure to develop the complexity of your color palette through the use of tints, tones and shades of
the parent hues from your chosen harmony.

Consider the following:

To further develop the complexity of your color harmony, create a palette of tints, tones and shades of the
parent hues from your chosen harmony. Use this palette to create hue, value and saturation complexity
in your composition. Your palette should be attached as a .jpg as a second file with your final submission.
Does color assist with defining a focal point? Does it create balance through variety and unity?
Does the color strategy work with the design principles?

DESIGN:

Be sure to assess and evaluate at this stage to strengthen the overall design. Consider the
following:

Does shape/size contrast help with defining a focal point?
Does it create balance through variety and unity?
Is the composition strong and interesting?
Are you using contrast, low or high, effectively for spatial illusions, gravity, or scale?
Are you creating the idea or message you initially described? How has it evolved? Is it effective?

Week 5 Assignment 3

The design principles that I started out with in my original proposal, and that I have not dropped
from the plans, include: line, shape, size, contrast, variety, shading and contrast to
create depth.

W6A1

Week 6 Assignment 1 Grading Criteria	Maximum Points
Artist Statement
Comprehension. Proposal articulates answers to questions posed in the project description.	10/10
Writing.	5/5
Final Project
Comprehension. Please see the video in the discussion thread for feedback on your final. Final clearly utilizes tints, tones and shades of the correct parent hues from the harmony to illustrate goals outlined in proposal.	20/20
Composition/Design. Design elements improved from W5A3 to further the illustration of the goals outlined in the proposal.	20/20
Creativity. Design has improved in creative use of the tools and concepts.	20/20
Craftsmanship. Professional craftsmanship.	10/10
Presentation. Jpg. White border. File/post name correct.	5/5
Critiques
Critical Analysis. I can't send you enough praise for your dedication to the critiquing process. It is such a pleasure to see your writing develop so quickly!	10/10
Writing.	5/5
Total:	105

Final Grade

Numeric Grade: 99.04%

Letter Grade: A

Comments: Thank you for a fantastic session! It has been such a pleasure to see your work.

And such a well deserved grade! Kudos!

Tonya

Old Dusty Roses

Tuesday, November 19, 2013

FND113 Perspective

FND110 Drawing

Tuesday, August 6, 2013

FND111 Color Theory for Print

FINAL GRADE = A

Final Grade

FINAL GRADE = A

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